Westfield Shopping Centre

Although Westfield already had a centralised Cisco unified communications infrastructure, an extension to this environment was not desirable due to the requirement for system autonomy and local control at their Merry Hill location.

Client: Westfield Shopping Centre – Merry Hill Midlands
Partner: Forfusion
Cisco Solution: Call Manager
VoIP.co.uk Solution: Secure SIP Trunking for retail customers


Forfusion has been working closely with Westfield for the past five years, facilitating the design, installation and support of Cisco unified communications solutions. The following words are testament to the works completed to date:

 “… I would have no hesitation in recommending Forfusion as a trusted and reliable partner, especially if considering deploying unified communications.”

Eric Bradley, IT Infrastructure Manager Westfield

Forfusion is an active partner of VoIP.co.uk, embracing SIP technologies and advanced network features, matching them to their clients needs for perfect, first-time-round solutions.

“Forfusion are strong; strong technically with excellent multi-discipline engineers. Strong in account management and understanding client needs. And strong in the execution of their business development strategy with a dynamic approach to meeting and exceeding their targets.”  

Adam Crisp – Director VoIP.co.uk


Although Westfield already had a centralised Cisco unified communications infrastructure, an extension to this environment was not desirable due to the requirement for system autonomy and local control at their Merry Hill location.
A single site solution was required in order that features, functions and a bespoke dial plan could be administered without support and intervention from their HQ IT department. It was imperative that the chosen solution could support future technical and functional requirements, as well remain aligned to Westfield’s current operational and commercial objectives.


The Cisco Business Edition 3000 (BE3000) was the product of choice and a perfect fit for Westfield Merry Hill. The BE3000 provided Westfield with a fully integrated unified communications platform that would yield on-going financial and operational benefits.

By consolidating telephony, voice mail and mobility features, Westfield were able to benefit from a cost-effective solution that was simple to set up, manage and use. Suitability of the chosen product was further reinforced by seamless migration from a TDM based Meridian key system and workforce mobilisation.

Outbound and inbound calling was facilitated by a dedicated, secure SIP gateway which was provided by VoIP.co.uk. This allowed Westfield to embrace emerging technologies (rather than use expensive traditional ISDN), offering greater flexibility, security and significant on-going cost savings.

Key Solution Benefits aligned to Westfield requirements:

  • Auto attendant for directing customers to specific departments
  • Extension mobility to enable hot desk functionality
  • Reach me anyway for workforce mobilisation
  • PCI Compliant Secure SIP based PSTN services to reduce cost and increase flexibility
  • Ability to communicate with core telephony infrastructure over IP
  • Support for video and cloud based messaging in the future
  • Scalable and flexible licensing model providing a future proof solution
  • An autonomous system with no reliance on central site call processing or support
  • Optional calendaring and CRM application integration
Why VoIP.co.uk SIP Trunking Solution with Cisco BE 3000?

Since the BE3000 software code base is inherited from the multi-machine architecture of Call Manager, the BE3000 requires the use of a SIP Gateway or Session Border Controller (SBC) to fully enable SIP trunking. Cisco’s SIP gateway solution is a range of products know as CUBE or Cisco Unified Border Elements. Cisco’s CUBE product line is fully compatible with VoIP.co.uk SIP trunking service.

SIP Trunking by VoIP.co.uk is the UK’s market leading SIP solution and VoIP.co.uk offer a PCI compliant encrypted service for merchants and any other business interested in secure communications. The solution involves the installation of fully managed, 30-seconds to install – encrypting SIP SBC called a SafeGateway. The Safegateway simplifies SIP deployment for the BE3000 for customers who don’t have a Cisco CUBE-compatible router,  and is included as standard as part of the secure SIP trunking service from VoIP.co.uk

VoIP.co.uk was chosen as the best fit solutions service provider for Westfield. Not only is the encrypted SIP trunking service fully tested with all Cisco solutions, the service provider also provides dedicated IP connectivity. VoIP.co.uk is known to be very easy to work with, understanding their technology and very interested in supporting partners and end-users alike.

‘”I believe VoIP.co.uk’s PCI Compliant SIPTrunking solution with their SAFEGateway has the potential to accelerate Cisco BE 3000’s adoption for all business, both small and large. Backed by feature rich and interoperable solutions SAFEGateway has complemented the Cisco BE3000, helping us to simplify the install and reduce the solution cost.”

Steven Forrest
Company Director

This is a unique website which will require a more modern browser to work!

Please upgrade today!